Privacy Policy

Effective Date: January 1, 2026

Leaders Engine ("Leaders Engine," "we," "us," or "our") is a brand and CRM/SaaS platform operated by The Barker Leadership Institute LLC, doing business as Leaders Engine ("Company"). This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our CRM platform (the "Service").

1. Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for you to access our Service or parts of our Service.
• Company (referred to as "the Company," "we," "us," or "our") refers to The Barker Leadership Institute LLC, doing business as Leaders Engine, 11001 N Oregon Ave, Tampa, FL 33612.
• Cookies are small files placed on your device by a website, containing details of your browsing history on that website among other uses.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Leaders Engine website and CRM platform.
• Service Provider means any third-party company or individual that processes data on behalf of the Company to help operate the Service, such as GoHighLevel.
• Usage Data refers to data collected automatically, generated by use of the Service or from the Service infrastructure itself.

2. Information We Collect

We may collect the following types of information:

• Contact information you provide, such as name, email address, phone number, and business name, when you request a demo, sign up for the Service, or contact us.
• Account and usage information related to your use of the Service, including CRM data you input, communications sent through the platform, and activity logs.
• Payment information, processed securely through GoHighLevel's built-in billing system. We do not directly store your full payment card details.
• Technical information, such as IP address, browser type, and device information, collected automatically through cookies and similar technologies.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Process demo requests, onboarding, and account setup
• Communicate with you about your account, updates, and support
• Process payments through our billing provider
• Send you newsletters, marketing, or promotional materials, where you may opt out at any time via the unsubscribe link in any email or by contacting us
• Improve our website and Service based on usage patterns
• Comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies can be "persistent" (remain on your device until deleted) or "session" (deleted when you close your browser). We use these categories of cookies:

• Necessary/Essential Cookies: required to provide services available through the Service and to enable core features, including authentication and fraud prevention.
• Functionality Cookies: allow us to remember choices you make, such as login details or preferences, for a more personalized experience.
• Tracking and Performance Cookies: used to track traffic and usage of the Service to help us understand and improve it.

You can instruct your browser to refuse cookies or to indicate when a cookie is being sent. If you do not accept cookies, some parts of the Service may not function properly.

5. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers, such as GoHighLevel, who process data on our behalf to operate the Service and handle billing
• Legal authorities, when required by law or in response to valid requests by public authorities

6. Disclosure of Your Personal Data

The Company may disclose your Personal Data in the following circumstances:

• Business Transactions: if the Company is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data becomes subject to a different privacy policy.
• Law Enforcement: under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.
• Other Legal Requirements: to comply with a legal obligation, protect the rights or property of the Company, prevent or investigate wrongdoing, protect personal safety, or protect against legal liability.

7. Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International Data Transfer

Your information, including Personal Data, may be processed at operating locations of the Company or its Service Providers, which may be outside your state, province, country, or governmental jurisdiction where data protection laws may differ. By using the Service and providing such information, you agree to this transfer. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

9. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this policy, resolve disputes, and enforce our agreements, unless a longer retention period is required by law.

10. Delete Your Personal Data

You have the right to delete or request that we assist in deleting the Personal Data we have collected about you. You may update, amend, or delete your information by contacting us using the information below, or by managing your account settings where available. Please note we may need to retain certain information when we have a legal obligation or lawful basis to do so.

11. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal information. To exercise these rights, contact us using the information below.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion of your personal information, the right to opt out of the sale or sharing of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights. To exercise these rights, contact us using the information below.

13. Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

14. Children's Privacy

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we take steps to remove that information from our servers.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page with an updated effective date.

16. Contact Us

If you have questions about this Privacy Policy, please contact us at: